Fritz vs. Goliath - The fritz-kola Story

Ever wondered what's behind fritz-kola... or who? Now you can finally answer all these questions yourself. We present: fritz vs goliath - the fritz-kola story.

Deep insights into the highs and lows of a company that very few would have thought capable of the journey it has made over the last two decades. Plus anecdotes and tips on starting a business - all from the best source, through the eyes of fritz-kola founder Mirco Wolf Wiegert himself.

In summary, this means the following:

When Mirco Wolf Wiegert and a friend scraped together 7,000 euros in 2003 and challenged the industry giants from their student dorm, it was a golden age for the startup scene. The two delivered the first crates directly to trendy clubs in Hamburg's Schanzenviertel and from there conquered Germany and the world. In his startup primer, Mirco tells how they started without an overdraft facility, but with a lot of passion, and became successful. An exciting company history with lots and lots of caffeine, anecdotes, and valuable business know-how.

Hardcover, 304 pages, Language: German, Publisher: ECON