An old van, a few euros and two intrepid founders - this is how fritz-kola's journey began in 2003.
The goal: creating a cola that is better than the market leader. Stronger, more intense, with more caffeine, bottled in returnable glass and with the potential to change the world. No money for an expensive logo, just a photography of the two founder's heads in black and white as silhouette, put on the label – creative pragmatism at that time, which has become our trademark over the years.
fresh look, same drive.
Over 20 years later, we are still us: scouts at heart, just with more faces and a bit more grown-up. So it was time for a facelift - in the truest sense of the word. so that we can continue to present a contemporary face for the next 20 years.
The result is a free and contemporary illustration. An artistic interpretation of the well-known heads-logo. It is a symbol of entrepreneurial courage and friendship that can move the world. It can be found wherever people come together and have a good time. A logo that was created to capture the story of what has made fritz-kola what it is today: the better alternative.
simple is simply better.
With the fresh design, we are showing our best side - all round. The new logo on the front is complemented by our new, tidy back. There we have clearly summarised the most important information about us and what's in our kola. Also, there will be a voluntary consumption recommendation on our bottles that shows what proportion of the daily requirement is covered by one portion of fritz-kola. For conscious enjoyment instead of overindulgence.
colourful hits the black spot.
True to the motto "all or nothing", we also adapted our fritz-limo and fritz-spritz assortment to the current Zeitgeist and with eye-catching colour combinations. They give a foretaste of the intensely fruity contents and make it easier for everyone to quickly spot the bottles on the well-stocked drinks shelf. Sure, our hearts beat black, but we still love the world colourful and diverse – just like our fritz-fans.
fritz-kola facelift Q&a
fritz-kola is synonymous with conscious change. You don't need to look it up in the dictionary, it’s what our exciting journey shows: Starting with two students who began their adventure two decades ago over frozen pizza and cola, to the steadily growing medium-sized company that offers fritzees a professional home throughout Europe. We've come a long way. We've evolved, learned, grown bigger and we’ve even grown up (a bit). And we’ll never stand still.
More than 20 years after our founding, it's time for a new look that conveys this. A facelift – in the truest sense of the word.
The story of fritz-kola is the story of friends who stick together, are courageous and pursue their dreams against all odds – a story that happens again and again in life. The new logo is therefore not an exact reflection of our founders, but a further development of the well-known heads logo and an artistic interpretation of what fritz-kola stands for at its core.
Anyone who knows us knows that we’re full of good ideas. No heads, lots of heads, simple drawings and works of art that could go straight from the bottle to the museum. But even on the longest list of great ideas, we always ended up with what actually makes us special. The two heads have been the hallmark of fritz-kola since our foundation and therefore remain closely associated with us.
With the fresh design, we’re showing our best side – all the way around. The new logo on the front is complemented by our new, tidied up back, where we organize the most important facts about the brand, company and ingredients so that everyone can immediately find what they are looking for.
Our labels are designed to meet the needs of global markets. Products with DE/EN labels are intended for international distribution. In the case of purely German products, there are either special export labels for the worldwide market or they are sold exclusively in Germany. These decisions are made according to the requirements of the markets and our global sales strategies.
The label structure varies depending on the size of the bottle. At 0.5 & 0.2 l, the labels are consistently in German and English in order to serve the international sales market. On the other hand, at 0.33 l, the labels are only in German as standard. However, there are exceptions for our organic kola, organic grape spritzer and Anjola, for which English-language labels are also available. These exceptions allow for an international presentation and comprehensibility for the diversity of German products.