sustainability.

Our commitment to sustainability is based on clear values and standards. At fritz-kola, words are followed by actions, because good never sleeps.

do better.

every day a bit better. we released our new sustainability update.

read now.

read now.

kola shows attitude.

fritz-kola proves that responsibility and fun are not contradictory. We get people involved for a good cause.

speak up for diversity and tolerance.

We are committed to an open, democratic society for everyone. We are working on all aspects of sustainability centred round the product. We are actively campaigning against poverty and homelessness with “every bottle helps”.

Heart for Diversity

An appeal by the Berliner Verkehrsbetriebe (BVG) and fritz-kola in late summer 2023 set an example for tolerance and diversity with a limited fritz-kola x BVG special edition. The highlight was the “Heart for Diversity”, which could be removed from the bottle label and then stuck on various objects such as clothes or backpacks to show tolerance.

فريتز كولا × حبيبي

Together with the Hamburg-based fashion label Habibi, we designed an exclusive collab collection: fritz-kola x habibi. Hoodies and t-shirts spread the message in Arabic and Latin script, countering prejudice with style.

kola protects the enviorment.

climate saving instead of empty chatter.

We want real climate protection instead of a "climate neutral" label, therefore

we set ourselves science-based emission reduction targets,
we invest in real climate protection measures within our supply chain (instead of buying certificates), such as our cooperation with klim
we report as transparently and comprehensibly as possible about our commitment (e.g. in the sustainability report). This gives everyone the chance to have their say.

radically regional.

sustainable advertising material.

Everything that is produced for us should be durable, environmentally friendly and recyclable. We avoid plastic whenever possible.

cultural goods.

fritz-kola inspires people by allowing them to experience the alert attitude towards life for themselves. We get involved where the target group feels inspired and comfortable: fritz-kola is a part of, and partner to, the festival, music and cultural scenes. To create engaging, one-of-a-kind cultural and lifestyle experiences you couldn’t dream up in your sleep

every bottle helps.

Empty reusable bottles belong next to the rubbish bin for people who collect them, for the environment whose resources are scarce and for the reusable system that needs the bottles. With ´Every Bottle Helps´, we draw attention to the more than 1 million people collecting reusable bottles in Germany while strengthening their voice in society.

fritz is international.

We are growing – from a start-up to the medium-sized company fritz-kola GmbH to first place in the premium small glass containers segment –
and moving beyond our core market in Germany. Europe is our home: we want to bring fritz-kola to even more bars, restaurants and clubs in Europe
and are also taking our first steps in retail, including Albert Heijn in the Netherlands.In 2024, fritz-kola partnered with more than 60
European events and festivals to bring together more than 1.3 million people. Our products are available in 28 countries. In addition to Germany, we are now represented by our own local teams in six countries – and also have our own office in Austria.